Information & Resources

Trademark Guidelines

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These guidelines are for Endomag authorised Licensees, distributors, healthcare professionals, customers, and other parties wishing to use Endomag trademarks in promotional, advertising, instructional, or reference materials, or on their websites. Use of Endomag trademarks may be prohibited, unless expressly authorised.

 If you are a licensee of an Endomag trademark or logo and have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an Endomag Authorised Distributor, you may be subject to additional restrictions.

Endomag trademarks, trade names, and trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights and strengthen our corporate and brand identities. By using an Endomag trademark, in whole or in part, you are acknowledging that Endomag is the sole owner of the trademark and promising that you will not interfere with Endomag rights in the trademark, including challenging Endomag use, registration of, or application to register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any Endomag trademark. The goodwill derived from using any part of an Endomag trademark exclusively inures to the benefit of and belongs to Endomag. Except for the limited right to use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk to your Endomag representative.

Authorised Use of Endomag Trademarks

  1. Advertising, Promotional, and Sales Materials:
    Only Endomag and its authorised distributors and licensees may use the Endomag Logo in advertising, promotional, and sales materials. Such authorised parties may use the Endomag Logo only as specified in their agreement with Endomag, and any associated Guidelines and such use must always be in conjunction with the appropriate terms that define the relationship authorised by their contract with Endomag. For example: Authorised Distributor.

  2. Availability in Healthcare practices:
    Healthcare professionals may use Endomag, Magseed, Magtrace, or any other Endomag word or logo in a referential phrase on promotional/advertising or patient communication materials to describe that the third-party service is offered with the referenced Endomag product or technology, provided they comply with the following requirements.

    a. The Endomag word mark is not part of the service name.

    b. The Endomag word mark is used in a referential phrase such as “based on,” “performed with,” “for,” or “conducted with.”

    c. The healthcare professional is in fact working with the referenced Endomag product.

    d. The reference to Endomag does not create a sense of endorsement, sponsorship, or false association with Endomag or Endomag products or services.

    e. The use does not show Endomag or its products in a false or derogatory light.

  3. Publications, Seminars, and Conferences:
    You may use an Endomag word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

    a. The use is referential and less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for Sentimag Systems Users.

    b. The use reflects favourably on both Endomag and Endomag products or technology.

    c. Your name and logo appear more prominent than the Endomag word and logo mark on all printed materials related to the publication, seminar, or conference.

    d. A disclaimer of sponsorship, affiliation, or endorsement by Endomag, similar to the following, is included on the publication and on all related printed materials: “(Title) is an independent (publication) and has not been authorised, sponsored, or otherwise approved by Endomagnetics Limited.”

    e. A trademark attribution notice is included in the credit section giving notice of Endomag ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice and Attribution.”
  4. Web Sites:
    Web sites that serve only as non-commercial electronic informational forums concerning an Endomag product or technology may use the appropriate Endomag word mark and logo mark, provided such use complies with the guidelines set forth in Section 3 above.

Unauthorised Use of Endomag Trademarks

  1. Company, Product, or Service Name:
    You may not use or register, in whole or in part, Endomag, Sentimag, Magseed, Magtrace, or any other Endomag trademark, including Endomag-owned graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, product name, or service name except as specifically noted in these guidelines.
  2.  Endomag Logo and Endomag-owned Graphic Symbols:
    You may not use the Endomag Logo or any other Endomag-owned graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant to an express written trademark license from Endomag, such as a distributor agreement.
  3. Variations, Take-offs or Abbreviations:
    Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, take-offs, or abbreviation of an Endomag trademark for any purpose.
  4. Disparaging Manner:
    You may not use an Endomag trademark or any other Endomag-owned graphic symbol, logo, or icon in a disparaging manner.
  5. Endorsement or Sponsorship:
    You may not use the Endomag Logo or any other Endomag-owned graphic symbol, logo, or icon, in a manner that would imply Endomag affiliation with or endorsement, sponsorship, or support of a third-party product or service.
  6. Merchandise Items:
    You may not manufacture, sell or give-away merchandise items, bearing Endomag or any other Endomag trademark, including symbols, logos, or icons, except pursuant to an express written trademark license from Endomag.
  7. Endomag Trade Dress:
    You may not imitate the distinctive Endomag packaging, web site design, logos, or typefaces.
  8. Slogans and Taglines:
    You may not use or imitate an Endomag slogan or tagline. For example: “Save Our Nodes.”
  9. Domain Names:
    You may not use an identical or virtually identical Endomag trademark as a second level domain name.
    Not acceptable: “”, “”, “”


Rules for Proper Use of Endomag Trademarks

  1. Trademarks are adjectives used to modify nouns; the noun is the generic name of a product or service.
  2. As adjectives, trademarks may not be used in the plural or possessive form.
    Correct: We have two Sentimag systems available for surgeons.
    Not Correct: We have two Sentimags available for surgeons.
  3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, and as often as is reasonable after that. For a list of suggested generic terms see the Endomag Trademark List.
  4. Always spell and capitalize Endomag trademarks exactly as they are shown in the Endomag Trademark List. Do not shorten or abbreviate Endomag product names. Do not make up names that contain Endomag trademarks.

Proper Trademark Notice and Attribution

  1. Distribution within the core region:
    a. List of core regions

    Magtrace: United Kingdom, France, Germany, Spain, Italy, the United States and Australia
    Delayed Node: United Kingdom only
    MagTotal: United Kingdom, European Union and Australia
    Magteam: United Kingdom only
    Save Our Nodes: United Kingdom and United States
    Sentimag Smartprobe: United Kingdom and European Union
    Sentimag Smartprobe Slim: United Kingdom and European Union
    Magseed Neo: United Kingdom, European Union and Australia
    All other marks: European Union, United Kingdom, the United States and Australia Only

    b. On Product documentation, or other product communications that will be distributed only in the above regions, use the appropriate trademark symbol (®) the first time the Endomag trademark appears in the text of the advertisement, brochure, or other material.

    c. Refer to the *Endomag Trademark List for the correct spelling of the trademark and generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the Endomag Logo, where we do not use registered symbols or TM).

    d. Include an attribution of Endomag ownership of its trademarks within the credit notice section of your product, product documentation, or other product communication.

    Following are the correct formats:
    _________ and _______ are registered trademarks of Endomagnetics Limited.
    _________ and _______ are trademarks of Endomagnetics Limited.

  2. Distribution Outside the core region:
    a. Use the trademark symbol TM in superscript on products, product documentation, or other product communications that will be distributed outside the core region. 

    b. Use one of the following international credit notices:
    _________ is a trademark of Endomagnetics Limited., registered in the U.K. and other countries and regions.
    _________ is a trademark of Endomagnetics Limited.

  3. Distribution Inside and Outside the core region:
    a. Use the trademark symbol TM in superscript when the same products, product documentation, or other product communications must be distributed inside and outside the core region.

    We have to make this distinction due to the discrepancy with Smartprobe and Magtrace statuses.

Depictions of Endomag Products

  1. Endorsement or Sponsorship:
    Endomag does not support the use of its logos, company names, product names, or images of Endomag products by other parties in marketing, promotional or advertising materials as their use may create the perception that Endomag endorses or sponsors the product, service or promotion.

Endomag Trademark List

A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, colour, texture, graphics, and appearance (e.g., website).

The following is a non-exhaustive list of Endomag trademarks and service marks. The list includes a suggested generic term for each trademark. For all publications, include an appropriate generic term after the trademark the first time it appears. Thereafter, the generic term should appear frequently with the trademark. (These generic terms are only suggestions, and there may be other words that are equally appropriate.)

Trademarks are adjectives and should not be made into verbs or made plural or possessive.

Include the appropriate TM in superscript or ® symbol on first use and thereafter whenever appropriate.

Refer to the section “Proper Trademark Notice and Attribution” for guidelines on the appropriate use of ® or TM in superscript.

The absence of a product or service name or logo from this list does not constitute a waiver of Endomag trademark or other intellectual property rights concerning that name or logo.


  • Endomag


  • Sentimag® platform
  • Sentimag® unit
  • Sentimag® device
  • Sentimag® system
  • Sentimag® probe
  • Sentimag® cart

Sentimag Smartprobe:

  • Sentimag Smartprobe® detector
  • Sentimag Smartprobe® device
  • Sentimag Smartprobe® wand

Sentimag Smartprobe Slim:

  • Sentimag Smartprobe Slim® detector
  • Sentimag Smartprobe Slim® device
  • Sentimag Smartprobe Slim® wand


  • Magseed® marker
  • Magseed® device
  • Magseed® tumor marker
  • Magseed® lesion localizer
  • Magseed® localizer

Magseed Pro:

  • Magseed Pro® marker
  • Magseed Pro® device
  • Magseed Pro® tumor marker
  • Magseed Pro® lesion localizer
  • Magseed Pro® localizer

Magseed Biopsy:

  • Magseed Biopsy® marker
  • Magseed Biopsy® device
  • Magseed Biopsy® tumor marker
  • Magseed Biopsy® lesion localizer
  • Magseed Biopsy® localizer


  • Magtrace® marker
  • Magtrace® lymphatic marker
  • Magtrace® liquid
  • Magtrace® liquid marker
  • Magtrace® magnetic liquid
  • Magtrace® lymphatic tracer


  • MagTotal® (on its own as a title)
  • MagTotal® solution
  • MagTotal® services
  • MagTotal® treatment
  • MagTotal® protocol
  • MagTotal® method
  • MagTotal® technique
  • MagTotal® surgery
  • MagTotal® approach
  • MagTotal® procedure


  • Magteam® (on its own as a title)
  • Magteam® campaign
  • Magteam® community

Delayed Node:

  • Delayed Node® (on its own as a title)
  • Delayed Node® campaign
  • Delayed Node® solution
  • Delayed Node® services
  • Delayed Node® treatment
  • Delayed Node® protocol
  • Delayed Node® method
  • Delayed Node Technique
  • Delayed Node Surgery
  • Delayed Node Approach
  • Delayed Node Procedure

Save our Nodes:

  • Save our Nodes® (on its own as a title)
  • Save our Nodes® campaign
  • Save our Nodes® solution
  • Save our Nodes® services